Assessment 1

Assessment 1

The promo I ended up with was very different then what I started with. When I originally conceived the idea I thought of this little tornado dude picking his path of destruction. I wasn’t able to create something on paper or in Photoshop that was as good as what I had in my head so I decided my little tornado dude would become my mascot. I create a white space version of my promo that can be seen on my flickr account but I didn’t feel this had what I needed even though I did quite like it. So I went back to the drawing board. I was looking though holga galleries online and I came across this photo someone had taken of a street at night it was a long exposure and all the car lights moved across the photo. This is when I idea struck me I should use the lights of a city to create my ‘Intended Chaos’ because I think that’s a good description of what a city is. What you probably can’t tell from the photo is that you’re looking at the city of Canberra from its highest look out the Telstra Tower. So I went up there at night with my camera and once I got to the observation deck I pressed it to the window and kept it open for a few minutes moving it up and down to create my desired effect. Once I go the film developed and the image on disk I started my promo again.

About this promo:

Position: I positioned the image so that I could put the text above and below it and so that it was the main focal point.

Contrast: I Felt the yellow/orange on black made the image pop also the image was taken a night crating this contrast on its own.

Movement: I wanted the image to look like it was moving really fast up and down and back and forth.

Line: All the text is in a line parallel to the line with in the image.

Unity: To hold the promo together the colour of the text was taken with the eyedropper from the image. I felt it was important to have two different colour fonts so that the promo wasn’t only black and orange. To show what the blog was about I decided to go with the green which was also from using the eyedropper in the image because contrasted nicely against the rest of the image with out looking out of place but drawing your eye.